To create a modern and convenient information resource to satisfy needs of the industrial holding. The main emphasis is placed on quick access to news, statistics, reports and description of activities, i.e. all that the main target groups are interested in: the media, shareholders, partners, investors, etc.
The purpose of the main page is to distribute user flows by the company's fields of business. Without being transferred to the internal pages, the user would be able to get acquainted with the main divisions of the Holding, necessary statistics, and news.
An audit of the old website and analysis of competitors was carried out, and analytical information on quantitative and qualitative indicators was collected. The study helped to get better understanding of the target audience, their behavioral characteristics when using the website, as well as to identify use limitations in interaction with the website.
The emphasis was placed on the news and informational materials filtering option. News can be filtered by date and the field of activity.
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