Their promotion strategy and advertising companies, we will figure out their strengths and weaknesses, we will offer you the best options for adjustment.
We will carry out scoring for all groups of requests, determine their relevance and prioritize.
We will improve usability and create new landing pages. All proposals of our experts on changes regarding your website are based on our 15-year multi-industry experience and on a detailed analysis of competing sites that are in the top of search results for the entire semantic core and for each individual cluster of queries.
We install Yandex.Metrica, Google Analytics, call tracking and email tracking systems, as well as our own automated tracking system for SeoStat search results.
We’ll introduce a Roistat or Alytics end-to-end analytics system, which allow us to qualitatively assess not only the quantity but also the quality of traffic coming to the website, as well as evaluate the contribution of all traffic sources to the conversion at all stages of the sales funnel.
The plan details all the work that will be carried out on the website during 12 months.
According to the approved KPI, the quality of work shall further be evaluated. KPI performance criteria, guarantees and the applicable incentives will also be discussed.
The project team at different stages of work involves from 5 to 8 specialists: a project manager, a web analytic, a SEO-optimizer, a web developer, a designer, a content manager, a copywriter, and an industry expert.
Each of our clients is assigned a professional project manager with at least 5 years of experience. If required, the manager will be available to your 24/7/365 by phone, e-mail, or messenger.
At the end of each month, you will be presented a report specifying completed works and achieved KPI.
This strategy is most justified when promoting websites with a large assortment of goods and services or a significant amount of diverse content, viz.:
The final cost is determined individually and depends on the region of promotion and the theme of your website.
The strategy is based on website promotion only according to the most significant user requests (most often from 5 to 100). The site gets into the TOP - 10 of search results, the number of visitors is increasing, which means more calls and applications. Recognition and respect for the brand is also growing, as websites occupying high positions are trusted by a larger number of consumers. At the same time, the costs of search engine marketing are easily calculated and controlled.
Historically, this is the very first promotion technique that appeared on the Internet, and the one that continues to be relevant.
The final cost is determined individually and depends on the number of requests being promoted, overall competitiveness of the field, and the region of promotion.
This type of promotion is extremely beneficial for the customer, as it implies payment for targeted actions of visitors only (viz.: calls, applications, orders, purchases, etc.)
However, application of this strategy is conditional and depends on serious preparatory work on the website.
The final cost is discussed individually and depends on quality of the website, characteristics of the business and overall competitiveness of the field.
Improvement of the website selling qualities that will remain relevant for at least 5 years.
Forecast of demand for your goods and services for the year, i.e. the opportunity to plan your marketing costs, your income, and development prospects of sales departments.
The ability to control the work of our company in accordance with the agreed work plan for a 12-months period.
Decrease in cost per application (CPA) and cost per sale (CPS) with an increase in their number.
Increased Return On Marketing Investment (ROMI).
Stable growth of traffic and applications from search engines.
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